AfrimarketHub

01 Overview

AfrimarketHub is an e-commerce platform and digital marketplace connecting buyers and sellers across Africa and the UK diaspora, with separate vendor and customer apps.

02 The problem

A two-sided marketplace needs vendors and customers to have different tools while trusting the same brand. Splitting them into separate apps keeps each experience focused.

03 Constraints & user needs

• Two distinct user groups (vendors and customers) with different jobs.
• A cross-border audience spanning African markets and the UK diaspora.

04 My role

Designed and built the marketplace web platform and the interfaces for the vendor and customer apps.

05 Product & engineering decisions

• Separated vendor and customer apps so each one stays focused on its own workflow.
• Kept product discovery and selling tools under one consistent marketplace identity.

06 Interface & technical implementation

• Marketplace web platform with product discovery.
• Dedicated vendor app surface for sellers.
• Dedicated customer app surface for buyers.